Ecodesign in sports footwear

Soles are the most polluting component of footwear, and the mix of materials makes it impossible to separate their components for subsequent recycling. That's why we work on the industrial design of monomaterial soles together with biomechanical engineers and architects that allow for the greatest innovation in sports while ensuring 100% recyclability of their soles.

BUBBLE GROUND TECHNOLOGY: FLEXIBLE, TECHNICAL AND MONOMATERIAL

Natural and technological elements go hand in hand at NAW; this is guaranteed with Bubble Ground, a patented invention designed to reduce impact pressure, resulting in dynamic footfall adaptability. It also promotes ventilation and, therefore, thermoregulation through a system of hollow volumes arranged in a pattern like a functional layer.

This technology represents a new system, consisting of mechanical pressure reduction that also allows for the design of mono-material soles, thus opening up the design of sports soles to the concept of the Circular Economy through eco-design.

Our Bubble Ground technology ensures the best dynamic adaptability for your athletic stride, along with the greatest flexibility and stability without alterations.

Registered technology that combines adaptability and innovation to create a natural stride.